This section comes first in the finished business plan, but it’s the last section written.
This section is brief, lots of bullet points to highlight the business goals. The executive summary is rarely more than two pages. Write the summary in an enthusiastic, professional, complete, conversation tone, but keep it brief and concise.
Imagine this section as a five-minute interview – what is the most compelling thing that you’d like to convey to someone else about your business.
Explain the basics of your proposed business: What are your planned products or services? Who are your target customers? Who are the owners? What are the future trends for your business and your industry?
If applying for a loan, state clearly how much you want, precisely what you plan to use the funds for, how the loan will make your business more profitable, thereby ensuring repayment.